Mediafy visual identity
2020
I did all the brand design and faciliated worshops, created assets and documentation.
Mediafy is the owner company of Morot & Co and Tidningskungen. The organization was lacking a proper visual identity, it just had a very plain logotype. I was commissioned to fix that.
I did arrange a few workshops where the core expressions of the brand were defined.
The brand is mostly used internally and does not have the usual need for consistency. I decided to embrace that and designed a logotype that invites to be rebuilt. That way, it can be included emblems and badges as needed in various staff events.
